De Mooiste Markt

De Mooiste Markt is a bread shop at Radarweg 476 in Amsterdam Sloterdijk that bakes organic bread, some of it sourdough, fresh in the shop from dough made by Lekker Brood.

Lekker Brood, a bakery in Den Haag, uses only organic ingredients for this bread according to their website, buying them locally where it can, and the dough pieces are baked off in the shop each day. De Mooiste Markt itself is certified organic (SKAL); we found it in the register. Which loaves are sourdough and which flour goes into them, their website doesn't say. Besides bread there is a hot dish of the week, soup and quiche to take home, filled baguettes made to order, and gifts made in the shop, and leftover bread goes into a toastie made from yesterday's bread.

The shop is open Tuesday to Friday from 8:30 to 17:00 and Saturday from 8:30 to 16:00, and is closed on Sunday and Monday and for part of August.

The shop is a social enterprise: the bakers and sellers are young people who have trouble finding work, and De Mooiste Markt coaches and trains them as bread bakers and shop staff.